Marianne Vos Veldrijden | Brabant Brand Box

Sports in Brabant

Sport brings people together, drives technological innovation and is a healthy undertaking in Brabant, both physically and financially.

The information presented in Brabant Brand Box is offered free-of-charge for positive stories about Brabant.

Available stories in sector sports

Sports in Brabant
Urban Sports
Esports
Kinetic Analysis
WinnerCam

Sport brings people together, drives technological innovation and is a healthy undertaking in Brabant, both physically and financially. BrabantSport's mission is to make Brabant even stronger through sport. Director Michel Reinders: “We make people healthier and, as an added bonus, this activity also showcases how innovative we are here in Brabant.”

Brabant has produced many world-class athletes, such as Marianne Vos and Steven Kruijswijk in cycling, and professional darts player Michael van Gerwen. They top their respective rankings and people in Brabant are very proud of them. “Someone from South Holland is less likely to identify with an athlete originating from that province, but here in Brabant, we stand behind our athletes”, says Reinders.

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Sports in Brabant: healthy for the body and mind, and a thriving industry

BrabantSport's mission is to make Brabant even stronger through sport. Director Michel Reinders: “We make people healthier and, as an added bonus, this activity also showcases how innovative we are here in Brabant.”

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Michel Reinders BrabantSport | Brabant Brand Box
Photo: Studio Robert Sanders
Tweakers Gaming Live - Team Mcon | Brabant Brand Box
Photo: Jeroen Weimar

How do you communicate empathically with young people and make them loyal to your brand, sports organisation or your community in the long term?

Competitive sport in a video game environment, esports, is proving to be an effective tool in achieving this aim. esports is booming in Brabant.

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Urban sports & culture are taking root in Brabant

Urban sports & culture are thriving in Brabant, in the railway zones and beyond. Thanks to a lively urban culture scene on the city streets and the province’s four indoor skateboard parks.

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Urban sport Brabant  | Brabant Brand Box
Photo: Spark
Kinetic Analysis jump | Brabant Brand Box
Photo: Bart van Overbeeke

Using data to help athletes optimise performance

Kinetic Analysis develops innovative data collection and data analysis products that will change the sports, health and vitality sectors forever.

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Brenna's favourites:

At Pivot Park Oss, everything revolves around life sciences and innovation in pharmacy | Brabant Brand Box

Pivot Park Oss: the source of new medicines

New medicines? Many of them come from Oss in Brabant. Pivot Park Oss focuses exclusively on life sciences and innovation in pharmaceuticals.

Monotch makes mobility smart & safe | Brabant Brand Box

Monotch in Made: making mobility smart, safe and sustainable

Our roads and railway network are increasingly congested. Monotch, a company based in the Dutch town of Made, develops smart mobility platforms to improve traffic flows. On the road with Paul Potters: “We collect data, enrich it by combining sources and offer it from a central resource. So that people can travel more efficiently from A to B.”

JADS masterevent 's-Hertogenbosch | Brabant Brand Box

JADS Brabant: saving rhinos with big data

The first university for Data Science in the Netherlands, JADS, is up and running. Team Rhiknows won the first hackathon for finding ways to protect rhinos against poachers! 

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