The agrifood sector in Brabant is growing ever smarter and more sustainable. Find out how Brabant achieves this. The information presented in Brabant Brand Box is offered free-of-charge for positive stories about Brabant.
Golden yellow wheat fields, luscious meadows, grazing cows: farming runs in Brabant's lifeblood. None other than Vincent van Gogh, the world famous artist who originates from Zundert, was inspired by the rustic beauty of the province of Brabant. His painting, The Potato Eaters, is a picture of domestic tranquillity.
But appearances are deceiving. That rural tranquillity hides a bustling business chain in Brabant. All the food that our farmers produce and harvest goes to domestic and foreign buyers. Potatoes, corn on the cob and legs of ham flow in seemingly endless quantities down the conveyors in food processing companies.
On the face of it, this is a traditional sector. However, modern technology is revolutionising the wonderful world of ‘rots and tots’ (carrots and potatoes) at lightning speed. Which makes sense when you consider that high tech and agrifood are the two principal economic mainstays of Brabant, and capable of competing at international level. The relationship between intensive agriculture on the one hand, and environmental conservation and human and animal well-being on the other hand, is strained. So the agrifood sector in Brabant has decided to invest heavily in sustainability, innovation and quality.
Food designer Ralph Geerts will work his magic with typical Brabant dishes in collaboration with farmers, chefs and consumers. Culinary innovation, sustainability and hospitality are his focal themesRead more
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Food and concept designer Chloé Rutzerveld encourages people to look critically at food production and food consumption. ‘We have to look at our food differently’.Read more
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