Pixelfarming, digital farming in Brabant

Agrifood and high tech join forces

The agrifood sector in Brabant is growing ever smarter and more sustainable. Find out how Brabant achieves this.

Available stories in sector AgriFood:

We are food
PlantLab
Rutzerveld
THREE-SIXTY
Groasis
Pig farm 'De Hoeve'
Pixelfarming
byFlow 

Golden yellow wheat fields, luscious meadows, grazing cows: farming runs in Brabant's lifeblood. None other than Vincent van Gogh, the world famous artist who originates from Zundert, was inspired by the rustic beauty of the province of Brabant. His painting, The Potato Eaters, is a picture of domestic tranquillity.

But appearances are deceiving. That rural tranquillity hides a bustling business chain in Brabant. All the food that our farmers produce and harvest goes to domestic and foreign buyers. Potatoes, corn on the cob and legs of ham flow in seemingly endless quantities down the conveyors in food processing companies.

Van Gogh de aardappeleters,
Photo: Van Gogh Brabant

Attaining leadership in Europe

On the face of it, this is a traditional sector. However, modern technology is revolutionising the wonderful world of ‘rots and tots’ (carrots and potatoes) at lightning speed. Which makes sense when you consider that high tech and agrifood are the two principal economic mainstays of Brabant, and capable of competing at international level. The relationship between intensive agriculture on the one hand, and environmental conservation and human and animal well-being on the other hand, is strained. So the agrifood sector in Brabant has decided to invest heavily in sustainability, innovation and quality.

This is where you can find information and stories about:

Photo: Peter van Trijen

Digital backyard gardening: agriculture of the future

What if you could grow your own food, sustainably of course? Entrepreneurs Arend and Simone Koekkoek, the brains behind Pixelfarming, have developed a completely new approach to demand-driven agriculture.

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Fine chocolate lace or personalised butter designs

Chefs can make all the figments of their imagination edible with byFlow's food printers.

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3D food printing by byFlow
Photo: Peter van Trijen
Photo: Melchert Meijer zu Schlochtern

Groasis: Planting trees of hope

“We successfully grow trees in environments where nobody has succeeded before.”

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Pig farmer Hans develops smart pig house systems

A portrait of enthusiastic and inspired farmer Hans Verhoeven. His 'Pig House of the Future', pig house systems that target significantly reducing ammonia emissions and noise nuisance, are currently under development.

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Slimme stalsystemen bij varkenshouderij de Hoeve in Valkenswaard
Photo: Peter van Trijen
Threesixty/De Verspillingsfabriek Veghel, photo Melchert MzS
Photo: Melchert Meijer zu Schlochtern

THREE-SIXTY against Food Waste

THREE-SIXTY in Veghel conceives innovative solutions for a circular economy. A good example? The Verspillingsfabriek.

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PlantLab: Number 1 in Indoor Farming

Is it possible to feed the world and make it healthier without placing an impossible burden on the Earth’s resources? PlantLab's technology is changing food production worldwide. 

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PlantLab
Photo: PlantLab
Chloé Rutzerveld
Photo: Chloé Rutzerveld

Chloé Rutzerveld designs the food of tomorrow

Food and concept designer Chloé Rutzerveld encourages people to look critically at food production and food consumption. ‘We have to look at our food differently’. 

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Brabant: European Region of Gastronomy 2018

Food designer Ralph Geerts will work his magic with typical Brabant dishes in collaboration with farmers, chefs and consumers. Culinary innovation, sustainability and hospitality are his focal themes

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Ravanello, fooddesign, photo: Karlijn van den Elshout
Photo: Karlijn van den Elshout

Brenna's favourites:

Green Chemistry Campus in Bergen op Zoom, fotografie Merlin Daleman

Candy wrappers made from potato waste

The Green Chemistry Campus, exactly the right place for young technology companies, is booming. Read more about the new collaborative partnerships, new investments and the new building.

Automotive Campus, Altran, photo Peter van Trijen

Automotive Campus: a breeding ground for innovations in mobility.

The Automotive Campus in Helmond is a breeding ground for innovations in mobility. Edwin Heesakkers of Altran tells us more about this tech hotspot.

JADS masterevent in Den Bosch, fotografie Bart van Overbeeke

JADS Brabant: saving rhinos with big data

The first university for Data Science in the Netherlands, JADS, is up and running. Team Rhiknows won the first hackathon for finding ways to protect rhinos against poachers! 

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