Pixelfarming: digital farming in Brabant - Brabant Brand Box

Agrifood and high tech join forces

The agrifood sector in Brabant is growing ever smarter and more sustainable. Find out how Brabant achieves this.

Available stories in sector AgriFood:

Golden yellow wheat fields, luscious meadows, grazing cows: farming runs in Brabant's lifeblood. None other than Vincent van Gogh, the world famous artist who originates from Zundert, was inspired by the rustic beauty of the province of Brabant. His painting, The Potato Eaters, is a picture of domestic tranquillity.

But appearances are deceiving. That rural tranquillity hides a bustling business chain in Brabant. All the food that our farmers produce and harvest goes to domestic and foreign buyers. Potatoes, corn on the cob and legs of ham flow in seemingly endless quantities down the conveyors in food processing companies.

'The potato eaters' is a well-known work by Vincent van Gogh | Brabant Brand Box
Photo: Van Gogh Brabant

Attaining leadership in Europe

On the face of it, this is a traditional sector. However, modern technology is revolutionising the wonderful world of ‘rots and tots’ (carrots and potatoes) at lightning speed. Which makes sense when you consider that high tech and agrifood are the two principal economic mainstays of Brabant, and capable of competing at international level. The relationship between intensive agriculture on the one hand, and environmental conservation and human and animal well-being on the other hand, is strained. So the agrifood sector in Brabant has decided to invest heavily in sustainability, innovation and quality.

This is where you can find information and stories about:

This is what digital gardening looks like at Pixelfarming in Almkerk - Brabant Brand Box
Photo: Peter van Trijen

Digital backyard gardening: agriculture of the future

What if you could grow your own food, sustainably of course? Entrepreneurs Arend and Simone Koekkoek, the brains behind Pixelfarming, have developed a completely new approach to demand-driven agriculture.

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Fine chocolate lace or personalised butter designs

Chefs can make all the figments of their imagination edible with byFlow's food printers.

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Nina Hoff van byFlow in Eindhoven, Brabant Brand Box
Photo: Peter van Trijen
Groasis Growboxx makes trees grow in desert, Brabant Brand Box
Photo: Melchert Meijer zu Schlochtern

Groasis: Planting trees of hope

“We successfully grow trees in environments where nobody has succeeded before.”

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Pig farmer Hans develops smart pig house systems

A portrait of enthusiastic and inspired farmer Hans Verhoeven. His 'Pig House of the Future', pig house systems that target significantly reducing ammonia emissions and noise nuisance, are currently under development.

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Smart housing systems at De Hoeve pig farm in Valkenswaard, Brabant Brand Box
Photo: Peter van Trijen
Threesixty in Veghel fights food waste - Brabant Brand Box
Photo: Melchert Meijer zu Schlochtern

THREE-SIXTY against Food Waste

THREE-SIXTY in Veghel conceives innovative solutions for a circular economy. A good example? The Verspillingsfabriek.

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Brabant: European Region of Gastronomy 2018

Food designer Ralph Geerts will work his magic with typical Brabant dishes in collaboration with farmers, chefs and consumers. Culinary innovation, sustainability and hospitality are his focal themes

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Ravanello, fooddesign - Brabant Brand Box
Photo: Karlijn van den Elshout
Landwinkel Philips Fruittuin - Rijp - Brabant Brand Box
Photo: Bart van Overbeeke

Farm-to-fork supply chain for fruit grown in Eindhoven

How can you reduce the gap between farmers and consumers? Carlos Faes, of Philips Fruittuin fame and a co-founder of the Rijp platform, has advocated a farm-to-fork supply chain for years.

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PeelPioneers, pioneering orange peel as an innovative material

PeelPioneers uses the valuable properties of orange peel for new products. The company is setting up a fast-growing sustainable business around this activity.

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PeelPioneers - Brabant Brand Box
Photo: PeelPioneers
Edible Growth in Eindhoven: stroopwafels of residual products from the vegetable industry, Brabant Brand Box
Photo: Chloé Rutzerveld

Chloé Rutzerveld designs the food of tomorrow

Food and concept designer Chloé Rutzerveld encourages people to look critically at food production and food consumption. ‘We have to look at our food differently’. 

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LocalTea from Brabant’s fertile soil

Sustainably produced tea from Brabant, which is also tastier and healthier than the customary tea brands. Johan Jansen and his company, LocalTea in Zundert, have managed to modernise this centuries-old oriental beverage by adding a distinct, local twist.

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Dionne Oomen and Johan Jansen, LocalTea Zundert - Brabant Brand Box
Photo: Bart van Overbeeke

Brenna's favourites:

Petra Koenders talks about working at the Green Chemistry Campus in Bergen op Zoom - Brabant Brand Box

Candy wrappers made from potato waste

The Green Chemistry Campus, exactly the right place for young technology companies, is booming. Read more about the new collaborative partnerships, new investments and the new building.

Altran Engineering: world leader in engineering | Brabant Brand Box

Automotive Campus: a breeding ground for innovations in mobility.

The Automotive Campus in Helmond is a breeding ground for innovations in mobility. Edwin Heesakkers of Altran tells us more about this tech hotspot.

JADS masterevent 's-Hertogenbosch | Brabant Brand Box

JADS Brabant: saving rhinos with big data

The first university for Data Science in the Netherlands, JADS, is up and running. Team Rhiknows won the first hackathon for finding ways to protect rhinos against poachers! 

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